The brand launch included style guide development, website design, customer shipping experience, product photography, direct-to-mail pieces and sundry other odds and ends.
Revel Wine Club was conceptualized to bridge the gap between customers and wine distributors. The goal was to create a user-friendly digital platform that would make it easy and economical for customers to try new wines and schedule delivery of their favorites.
The launch of Greentech App was preceded by a strategic marketing campaign. We leveraged social media influencers in the environmental sphere to generate pre-launch buzz. The beta version of the app provided us with critical user feedback, leading to final refinements before the official launch. The launch strategy was robust, combining online marketing efforts with partnerships with environmental organizations to reach a broader audience.
Carefully structured to provide an intuitive user journey, balancing educational content, interactive features, and community engagement.
Early wireframes led to interactive prototypes, which were tested and iterated on. This phase was crucial for refining user flows and interface elements.
Focused on creating a visually appealing and emotionally engaging experience. The design incorporated nature-inspired themes, intuitive icons, and an easy-to-navigate layout.
Special attention was given to making the app accessible to all users, including those with disabilities. Features like screen reader compatibility, color blindness modes, and scalable text were included.
Post-launch, we closely monitored user engagement and app performance. The app quickly gained popularity, evidenced by its download numbers and active user rates. However, our journey didn't stop at launch. We continually collected user feedback, leading to several updates that improved user experience and expanded app functionalities.
The journey of the Revel Wine Club experience, from its inception to becoming a pivotal tool in the hands of wine connoisseurs, exemplifies the impact of user-centered design and agile development practices.